For Founders
You know exactly what your business needs, but you keep repeating the same pattern.
sound familiar?
The problem isn't your business
You've built something real, it looks good on paper, people respect it, and most days you're still carrying it all by yourself.
You're second guessing calls you used to make on instinct. You know exactly what to do next, and you're still not doing it, some part of you is still waiting for someone else to sort it, even though you know that's not how this gets fixed.
That's not a discipline problem, It's a thinking problem. Three patterns show up in almost every founder I've worked with over two decades:
"I used to think someone else was going to come in and save me. The person I needed was already in me."
Rob Hall, Snag It Ltd
01
Wrong Motivation
RUnning towards the wrong things - or away from the wrong fears. The drive matters as much as the direction.
02
Wrong Focus
Attention locked on problems finds more evidence of problems. It feels like realism. It's confirmation bias.
03
Wrong Ownership
Waiting to be rescued. Looking outside for what only exists inside. Shows up in every Founder I've worked with.
One of them is running your life right now!
The Programme
Five sessions.
Structured for Change
It starts with one call. The Handbrake Session. We find the pattern that's running the show.
If it's a fit, we go deeper. Five sessions, one a week, for five weeks. We rebuild the thinking behind the decisions, not just manage the symptoms. No pressure. No hard sell. Just an honest look at what's actually running things.
01
Wake Up
Creating Awareness
The handbrake session. We establish where you actually are — not where you think you are. We identify which clangers are running your life and start to create the awareness that makes everything else possible. You can't change what you can't see.
02
Understand
Gaining Knowledge
We go deep into why you do what you do. The four emotions. The 95/5 split. The Circle of Awareness. Biology, stress and what it's actually doing to you. You leave this session knowing yourself in a way you didn't before.
03
Own It
Taking Action
Ownership. This is the session where we shift from understanding to doing. You take back control of your decisions, your motivation, your direction. We build your personal Circle of Awareness around your specific life and business.
04
Rewire
Autopilot Enabled
We start to hardwire the new programme. Third-party observation. Letting go. Moving from conscious competence to unconscious competence. The old patterns get replaced — not suppressed. Replaced.
05
Fly
Your New Autopilot
The pilot is awake. The programme is yours. We consolidate everything, build the habits that maintain it and send you out running on an autopilot you've chosen. This is where the real shift becomes permanent.
In their own words

"I now know the difference between the goals I want and the fears that were holding me back. That's helped me live a more purposeful, meaningful and happier life."
James Gardner

"Moving away from something, versus moving towards something. That shift changed my strategy, my relationships, and what I expect from myself now."
Roland Eglinton

I run several businesses now, and the one that was struggling has properly turned around. Working with Ant has been liberating.
Rob Hall, Snag it Ltd
Collaborations and Partnerships
Dr Ant works with organisations committed to improving mental performance in business. His work includes collaborations and relationships with:






