About Dr. Ant
I'm Ant. Some people call me Dr Ant.
I hold a PhD in Business Mindset from the Swiss School of Business Research. I'm the creator of Switched On Thinking, and the author of Quick! Wake Up the Pilot. But none of that is where this started.
I grew up in a small, terraced house in Southeast England. One tap in the house. Outside loo. No central heating. I never felt good enough, so I spent years trying to prove I was. Richer. Quicker. Better than everyone else. It worked, for a while. I built a business and a life that looked like success from the outside. I was living in a place of material success, with money, cars and a big farmhouse. I had everything I thought I wanted for success, but why wasn't I happy?
Summer 2015, it all came apart. Money gone. Friends gone the moment it did. I sat at a garden table one afternoon, further down than I've ever been before or since.
Then a little bird, a Robin, sat on the table by me and chirped. It broke my thoughts for just long enough. It was enough. Something shifted. I realised the only person who'd ever been inside my head, deciding how I felt about any of it, was me.
That moment became six years of study. Epigenetics, neuroscience, psychology, neuroplasticity. I needed to understand why I'd thought and acted the way I had for forty years, and what was actually possible to change.
Switched On Thinking came out of that research. Not theory borrowed from somewhere else. A method built from getting it wrong first, then working out why.
As a Business Mindset Practitioner, I work with business owners and leadership teams who are running on the same autopilot I was. My job is showing you how your brain actually works, so you can choose what runs it, rather than letting the last forty years decide for you.
